Arena Football Inaugural Games – Pinpoint productions

Arena Football Inaugural Games

OUR ROLE

+ Build & Fabrication
+ Technical Production
+ Stage Management
+ Labor Crew Management
+ Vendor Sourcing & Management
+ Graphic Design
+ Print Collateral & Signage
+ Art Direction

THE CALL

It’s not everyday you get the call to help launch a football team. When we were approached by the New York Streets to assist in bringing their brand to life, we jumped at the chance to flex our deep skillset into this new arena (all pun intended).

OUR RESPONSE

For the New York Streets’ inaugural season, we produced their first three games. Step One in this overall process was to fully transform the Westchester County Center into an arena football stadium. In order to do so, we put on our thinking helmets to engineer regulation field goals and ensure the safety of both our players and attendees. Laying down the turf wasn't just about rolling out green, either. We made sure we had perfect leveling, traction, and shock absorption. And because no sporting event is complete without a little entertainment, we produced a halftime that included a fiery dance team. On top of that, we hired statisticians (please… ask us why!) and had each game broadcasted live on MSG Network.