Robot Salon – Pinpoint productions

Robot Salon Theme

PinpointProductions_CaseStudy_Hero_EveryDayRobots

OUR ROLE

+ Build & Fabrication

+ Exhibit & Display Design

+ Vendor Sourcing & Management

+ Technical Production

+ Scenic Ideation & Concepts

+ Graphic Design

+ 3D Renderings

+ Floorplans

+ Build & Technical Drawings

+ Venue & Location Management

+ Art Direction, Branding

+ Print Collateral & Signage

THE CALL

Picture this: you’re in a world where robots are fully integrated in your daily life. But these robots aren’t programmed! They’re learning right alongside you to make everyday a bit easier so you focus on what matters most. Pretty cool, right? We thought so, too. That’s why we were excited to open the doors of Google X (this is virtually unheard of, BTW!) and introduce Everyday Robots to a kaleidoscope of characters from policy experts to engineers, sci-fi writers, and ethicists. The goal? Spark curiosity and conversation to determine how to develop the right messaging to eventually introduce EDR to the general public.

OUR RESPONSE

You know the magical world of Willy Wonka? That’s exactly what we had in mind with EDR and were able to truly flex our abilities in creatively developing a brand from square one. The first step was establishing a brand identity to clearly tell EDR’s story. Once we had our foundation, we shifted gears to design a salon that would inspire our advisors in attendance. Over the span of a single day, we designed Morning and Afternoon programs to keep guests engaged through discussions around innovation and the role Everyday Robots could have for consumers. We even planned a segment with a choreographer who taught—not programmed—some robots a custom dance to show their true range. Despite our work being well received and approved, this event was canceled due to external, unforeseen circumstances.