Doodle for Google – Pinpoint productions

Doodle for google

Doodle for Google

PinpointProductions_CaseStudy_Hero_Doodle

OUR ROLE

+ Project Management
+ Budgeting
+ Technical Production
+ Venue & Location Management
+ Vendor Sourcing & Management
+ Staffing, Content creation
+ Scenic Ideation & Concepts
+ Graphic Design & Illustration
+ Print Collateral & Signage
+ Art Direction

THE CALL

They say a picture is worth a thousand words, but Google ups the ante when it comes to rewarding art created by young people. Each year, the Doodle for Google competition is open to students in kindergarten through Grade 12. And the rewards awaiting the winners? Scholarship money, tech packages for their schools, and seeing their very own doodle on Google's homepage. For 14 years running, Pinpoint has seen thousands of doodles—and countless smiles—by hosting a series of celebrations for these creative students.

OUR RESPONSE

Seeing as this competition is open to students across the country, we want to make sure each of our semi-finalists feel seen and valued. That’s why we execute celebratory events in all 50 states, 4 US territories, and 1 overseas US military base. Thought that was a lot? Get ready for a twist: these events are done simultaneously and kept as a surprise! After the first round of events, we repeat celebrations for our Top 5 semi-finalists and once more for our ultimate grand prize winner. With all of these moving pieces, Pinpoint leans into our love of logistics. For each event, we provide design support, capture content for local press announcements, and create exclusive gift swag the finalists receive.