Food for All – Pinpoint productions

Food For All This Fall

PinpointProductions_CaseStudy_Hero_FoodforAll

OUR ROLE

+ Press Events
+ Technical Direction & Production
+ Live Event Capture
+ Program Packaging
+ Photography & B-Roll
+ Stage Management
+ Venue & Location Management
+ Vendor Sourcing & Management
+ Graphic Design
+ Art Direction
+ Grassroot Event Strategy

THE CALL

Provide 50 million meals to families struggling with hunger? That was the ambitious mission behind Google.org’s $10 million grant to Feeding America during Google’s annual Holiday Giving campaign. This wasn’t just a number to us, either. It was a call to action. We were honored to be entrusted with the task of putting this nationwide campaign into action and do our part to combat food insecurities. To launch the campaign, we leaned on the support of communities across the country at volunteer-driven events.

OUR RESPONSE

On the ground, we produced events at 7 food banks, each with its own distinct flavor. Announcements were made by Google Leadership and a member from either the State or US government. Local Googlers volunteering at each bespoke event were then able to spring into action, Pinpoint capturing all content from photography to b-roll video footage. To raise additional awareness for our missions, we built a microsite and designed each asset that populated it. Some of those assets also found new life and amplification by being utilized on social media by an agency partner. In addition, we planned 2 distinct media events for celebrity talent! Once we set the stage, Brad & Kimberly Paisely’s ‘The Store’ and YouTube’s Mr. Beast filmed their own respective videos to lean into Food For All. Collectively, these two videos have garnered 4.5M+ views!

BY THE NUMBERS The campaign reached 283,076,000 Media Impressions